Where Strategy Meets Structure and Growth Becomes Inevitable.
The best marketing doesn’t happen above deck. It happens below, in the systems, data, and leadership driving everything forward. Michigan CMO is your embedded marketing command center. Through The Marketing Engine Room™ and Engine Room Method™, I transform scattered tactics into a unified growth system designed for performance, accountability, and results.
Beyond Campaigns
My services go beyond campaigns and creative. I architect the systems, leadership, and strategy that make marketing perform consistently and profitably.
From executive-level direction to scalable infrastructure, every service I offer is built on one principle: alignment drives growth.
Fractional CMO Leadership
Lead with Strategy. Execute with Precision.
I embed directly into your company as your Fractional Chief Marketing Officer, not as an agency or consultant, but as a hands-on executive who drives clarity, accountability, and growth. From positioning to pipeline, I build the systems and leadership your marketing team needs to perform.
The Marketing Engine Room™
Transform Chaos into a Predictable Growth Engine.
The Marketing Engine Room™ is where clarity replaces confusion. I diagnose what’s broken beneath the surface from data and systems to messaging and execution and rebuild it into a cohesive, performance-driven marketing infrastructure.
The Engine Room Method™
A Proven System That Aligns Every Action to Growth.
My proprietary Engine Room Method™ converts scattered marketing activity into a disciplined, data-driven system of execution. Every campaign, every channel, every move all intentional, measured, and tied directly to your growth objectives.
THE Fractional edge
Each article is designed to give business leaders a competitive edge, revealing how to think, operate, and execute like a true CMO without the overhead. Here, you’ll find the frameworks behind The Marketing Engine Room™ and The Engine Room Method™, case studies that show how alignment creates growth, and insights that help you transform marketing from cost center to growth engine. Because in business, advantage belongs to those who understand what’s happening below deck, that’s The Fractional Edge.
FAQ
What exactly is a Fractional CMO?
A Fractional CMO is an experienced Chief Marketing Officer who works with your company part-time or on a contractual basis, delivering executive-level strategy, leadership, and accountability without the full-time cost.
At Michigan CMO, we don’t act like an agency or consultant. We embed directly into your business, leading your marketing as if it were our own.
How is Michigan CMO different from a marketing agency?
Agencies focus on execution. We focus on alignment that connects marketing strategy, systems, and operations directly to revenue.
Through The Marketing Engine Room™ and our Engine Room Method™, we lead your entire marketing ecosystem, ensuring every campaign, message, and dollar has a measurable purpose.
What types of businesses do you work with?
We partner with growth-minded companies typically between $2M and $50M in annual revenue that are ready to scale but missing the internal marketing structure and leadership to do it effectively.
Our clients include manufacturers, professional service firms, technology companies, and real estate developers who want marketing to perform at a higher level.
How does The Engine Room Method™ work?
The Engine Room Method™ is our proprietary framework that aligns marketing with business growth.
It moves through five key stages: Diagnose, Architect, Build, Launch, and Optimize. This process transforms scattered tactics into a repeatable system that drives consistent, measurable results.
How long does it take to see results?
Most companies start seeing clarity and momentum within the first 30 to 90 days as systems, data, and strategy align.
From there, measurable growth compounds month after month because we’re not chasing quick wins. We’re building a marketing engine that lasts.
What’s the first step to working with Michigan CMO?
It starts with a conversation.
We’ll assess your current marketing structure, uncover gaps between your goals and execution, and show you what’s possible through The Marketing Engine Room™.
From there, we’ll build a roadmap to align your marketing, leadership, and revenue systems for long-term growth.
Can you work alongside our existing marketing team or agency?
Absolutely. Many of our clients already have internal teams or agency partners in place.
Our role is to provide executive-level leadership, direction, and accountability to ensure everyone is working toward the same goals.
We bring clarity, alignment, and structure so your people and partners perform at a higher level.
What kind of ROI can we expect from working with Michigan CMO?
Every engagement is designed around measurable growth and accountability.
Our clients typically see improvement in lead quality, conversion rates, and overall marketing efficiency within the first few months.
Because The Marketing Engine Room™ connects strategy to revenue, the ROI is not just in numbers, it’s in clarity, consistency, and long-term scalability.