Get the marketing leadership you need
We help SaaS companies create and execute a winning marketing strategy designed to reach their goals.
Marketing leadership
that gets results
Michigan's #1 Fractional CMO AGENCY
We would love to help your SaaS company build a profitable marketing department. Empower yourself with the support of a self-managing executive from Michigan CMO’s Fractional CMO program. Our seasoned professionals are trained to seamlessly oversee all facets of your company’s marketing department, effectively lightening your workload.
From coordinating with vendors to guiding employees, a Fractional CMO assumes the role of an executive, bringing strategic direction and expertise to propel your marketing initiatives forward. With their comprehensive skill set and proven track record, you can trust in the capabilities of a Fractional CMO to navigate the complexities of modern marketing while you focus on driving the broader vision of your business.
We bring Precision, creativity, and innovation to your marketing strategy
Solving bigger problems and achieving unstoppable growth often requires strategic thinking and expert guidance. A Fractional Chief Marketing Officer (CMO) can be a valuable asset in this pursuit. By leveraging the expertise of a Fractional CMO, businesses gain access to seasoned professionals who bring a wealth of experience and perspective to the table without the commitment of a full-time hire.
Our specialists help identify and tackle the most pressing challenges, from optimizing marketing strategies to enhancing brand visibility and customer engagement. With their strategic insights and tailored solutions, Fractional CMOs empower businesses to navigate complex landscapes, capitalize on opportunities, and drive sustainable growth. By partnering with a Fractional CMO from Michigan CMO, organizations can unlock their full potential and propel themselves toward success in today’s competitive market.
WATCH! (0:58)
The Functional Marketing Workflow for Engaged Clients
What is a
Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals. Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company. I’d love to hear what your goals are and help you reach them with marketing that gets results.
Reese Serra
Founder & Attorney at The Private Firm
Mark is a fantastic, creative, and dynamic individual who will work extremely hard to take your company’s marketing to the next level. Utilize his services with the confidence that you are getting the best.
Let s Work Together
Half Day Consult
With a couple of weeks of prep via email and a 4-hour session together, I’ll put together the customer journey and essential next steps for your marketing department. During this time, we’ll delve into your target audience, analyze your current marketing efforts, identify areas for improvement, and outline a roadmap to enhance your overall strategy. By collaborating closely and leveraging my expertise, we’ll ensure that your marketing initiatives are aligned with your business goals and tailored to meet the needs of your customers. Let’s work together to drive success and achieve your marketing objectives.
Fractional
CMO
With a Fractional CMO on board, you’ll receive a comprehensive marketing strategy tailored to your SaaS company’s specific goals and target audience. This strategy will include prioritized campaigns designed to maximize your ROI and drive sustainable growth. Additionally, I’ll be actively involved in working with your team on a daily basis to execute the strategy effectively. Whether it’s launching new initiatives, optimizing existing campaigns, or analyzing performance metrics, you can count on me to be fully committed to achieving our shared objectives.
Ongoing Advisor
With check-ins every other week, your team will stay on track and campaigns will continually improve. These regular meetings provide an opportunity to assess progress, address any challenges or roadblocks, and make necessary adjustments to optimize performance. By maintaining consistent communication and collaboration, you can ensure that your marketing efforts are aligned with your business objectives and continuously evolving to meet the needs of your target audience.
I'm passionate about elevating your marketing efforts
I’m passionate about elevating your marketing efforts to world-class standards because I understand the frustration of having ambitious goals for your company, only to be hindered by ineffective or time-consuming marketing strategies. With my extensive experience and a genuine love for solving marketing challenges, I thrive on guiding teams to success by leveraging their strengths. Let’s schedule a quick 15-minute call to explore how a Fractional CMO could be the perfect solution for your company’s needs!
Mark Powers, Fractional CMO
Client overview
Your company's marketing should be a top priority with realistic expectations and budget alignment.
Mark Powers, Founder, MICHIGAN CMO
our promise to you
Our commitment is to always provide efficient, effective, and ethical digital marketing. With us, you can be assured that your brand is in the hands of professionals who genuinely care about your success.
Don’t let hefty agency fees hinder your growth. Experience digital marketing done the right way, and watch your business thrive without burning a hole in your pocket.
Contact Us
At Michigan CMO, we believe in the power of unified strategies. By seamlessly integrating multiple solutions, we offer intelligent marketing that transcends channels.
125 E. 3rd. Street, Ste. 100
Rochester, MI 48307
P: (586) 500-7681
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What Clients Say
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