Mark Powers
More Than 26 Years Leading Marketing
That Supports Business Growth.
My Journey
Marketing has never been just campaigns to me.
Throughout my career, I’ve worked at the intersection of customers, technology, digital experience, business strategy, and revenue growth.
From global organizations like General Motors, Ford Motor Company, and Adobe to privately held manufacturers and professional service firms, I’ve had one responsibility throughout my career:
Help businesses make better marketing decisions that create measurable business value.
Today, I bring that experience to companies that need senior marketing leadership without the cost or commitment of hiring a full-time Chief Marketing Officer.
Why Companies Hire Me
Most businesses don’t need another marketing vendor.
They already have agencies, internal marketing people, websites, campaigns, CRM systems, and technology.
What many don’t have is an experienced executive responsible for connecting all of those pieces into one clear marketing strategy.
That’s where I come in.
As an Embedded Fractional CMO, I work alongside leadership to understand the business, identify growth opportunities, establish priorities, lead marketing initiatives, guide internal teams and outside partners, and help leadership make smarter marketing decisions.
A Career Built Inside Complex Organizations
I’ve been fortunate to build my career inside some of the world’s most recognized companies.
At General Motors, I helped shape global digital strategy across multiple brands, markets, and customer experiences.
At Ford Motor Company, I led customer loyalty and engagement initiatives connected to FordPass, helping strengthen relationships long after the initial vehicle purchase.
At Adobe, I worked with automotive manufacturers to connect customer experience, marketing technology, content, and data into more effective marketing ecosystems.
Those experiences taught me that successful marketing isn’t built by chasing tactics.
It’s built by understanding customers, making disciplined decisions, leading talented people, and continuously adapting as markets evolve.
Why I Started Michigan CMO
Large organizations have access to experienced marketing leadership.
Many growing companies don’t.
Instead, they’re often forced to choose between hiring a full-time executive before they’re ready or relying entirely on agencies that can execute marketing but aren’t responsible for leading it.
I created Michigan CMO to bridge that gap.
The goal was simple.
Give growing businesses access to experienced executive marketing leadership that becomes part of the company instead of remaining outside of it.