When I started Michigan CMO, it wasn’t because I wanted to build just another marketing firm or consultancy. It was because I had seen firsthand how too many great businesses were struggling, not for lack of passion, or product, or potential — but because they were missing real marketing leadership.

I spent over two decades inside the marketing world, from startups to established companies and I saw the same pattern again and again: Companies would hire agencies. They’d run campaigns. They’d spend money. They’d cross their fingers.

And still, they stayed stuck.
Because no one was connecting the dots between strategy and execution.

No one was treating their marketing like a true growth engine, with a real plan, accountability, and leadership behind it.

I created Michigan CMO because I believe businesses deserve better.

They deserve someone who will own their marketing success like it’s personal, because for me, it is.

Michigan CMO was built on a simple promise:

• Strategic leadership without the overhead of a full-time executive.

• Marketing that’s intentional, not random.

• Execution that’s relentless, not reactive.

• Results that are measured in real business growth, not busywork.

I love this work.
I love stepping into a business, earning trust, building real momentum, and watching owners and teams feel hopeful again, not overwhelmed.

I love when the lightbulb moment happens, when the marketing finally clicks, and the business starts to scale the way they always knew it could.

At Michigan CMO, we’re not an agency. We’re not consultants.
We’re your marketing partner, with the leadership, strategy, and execution you need to stop guessing, stop spinning, and start growing.

If you’re ready to finally build a marketing system that moves your business forward, not just in theory, but in real measurable ways, I’d be honored to show you how.

— Mark Powers
Founder, Michigan CMO