Why I Started Michigan CMO
When I started Michigan CMO, it wasn’t because I wanted to build just another marketing firm or consultancy. It was because I had seen firsthand how too many great businesses were struggling, not for lack of passion, or product, or potential — but because they were missing real marketing leadership.
I spent over two decades inside the marketing world, from startups to established companies and I saw the same pattern again and again: Companies would hire agencies. They’d run campaigns. They’d spend money. They’d cross their fingers.
And still, they stayed stuck.
Because no one was connecting the dots between strategy and execution.
No one was treating their marketing like a true growth engine, with a real plan, accountability, and leadership behind it.
I created Michigan CMO because I believe businesses deserve better.
They deserve someone who will own their marketing success like it’s personal, because for me, it is.
Michigan CMO was built on a simple promise:
Strategic leadership without the overhead of a full-time executive.
Marketing that’s intentional, not random.
Execution that’s relentless, not reactive.
Results that are measured in real business growth, not busywork.
I love this work.
I love stepping into a business, earning trust, building real momentum, and watching owners and teams feel hopeful again, not overwhelmed.
I love when the lightbulb moment happens, when the marketing finally clicks, and the business starts to scale the way they always knew it could.
At Michigan CMO, we’re not an agency. We’re not consultants.
We’re your marketing partner, with the leadership, strategy, and execution you need to stop guessing, stop spinning, and start growing.
If you’re ready to finally build a marketing system that moves your business forward, not just in theory, but in real measurable ways, I’d be honored to show you how.
— Mark Powers
Founder, Michigan CMO
who we serve
At Michigan CMO, we specialize in partnering with businesses that are driven by growth, innovation, and measurable success. Our clients span a diverse range of industries, including:
- Manufacturing: Helping manufacturers streamline their marketing efforts to build brand visibility, enter new markets, and drive demand for their products.
- Technology (SaaS): Assisting tech innovators in creating impactful campaigns that boost customer acquisition, retention, and overall market presence.
- Healthcare: Empowering healthcare organizations to connect with their audiences, build trust, and enhance patient engagement.
- E-Commerce: Optimizing strategies for online retailers to increase traffic, improve conversion rates, and maximize revenue.
- Financial Services (FinTech): Supporting FinTech companies in navigating complex markets, building credibility, and accelerating growth.
- Professional Services (B2B): Enhancing the marketing strategies of consulting firms, legal practices, and other B2B service providers to generate qualified leads.
- Startups: Providing startups with the strategic direction needed to build a solid foundation and scale rapidly.
- High-Growth Businesses: Guiding companies experiencing rapid expansion to sustain growth, optimize resources, and maintain brand consistency.
Our ideal clients are ambitious businesses eager to scale, tap into untapped markets, and achieve a higher return on investment from their marketing initiatives. If your business is ready to reach new heights, we’re here to help. Let’s grow together.
Why Choose Michigan CMO?
- Customized Strategies: Tailored plans that meet your unique needs.
- Proven Expertise: Over a decade of marketing leadership experience.
- Results-Driven: Focused on generating measurable outcomes for your business.
- Flexible Solutions: Fractional services that provide CMO-level leadership without the cost of a full-time executive.
Let Michigan CMO guide your business to new heights. Contact us today to discuss how we can help your company grow!