Michigan CMO

LEADERSHIP MARKETING TRAINING PROGRAM

AUGUST PROMO!

PROGRAM OVERVIEW

If you are a leader in your company and want to empower yourself and your team with the skills and strategies needed to excel in marketing leadership, this course is for you. Marketing leadership goes beyond merely understanding marketing tactics; it involves strategic thinking, data-driven decision-making, and the ability to inspire and motivate your team to achieve common goals. This course is designed to provide you with a comprehensive toolkit that encompasses all these aspects and more.

My Leadership Marketing Training Program is designed to empower marketing leaders with the skills, knowledge, and strategies needed to drive successful marketing initiatives and lead their teams effectively.

This comprehensive program covers key aspects of marketing leadership, from strategic planning to execution, and is tailored to meet the needs of emerging and established marketing leaders.

Program Overview

Mark POwers

Fractional Chief Marketing Officer (CMO)

The course begins with an in-depth exploration of the fundamental principles of marketing leadership. You’ll gain insights into the latest marketing trends, digital marketing strategies, and the importance of a customer-centric approach. One of the key components of this course is its focus on data-driven decision-making.

PROGRAM OBJECTIVES

  • Develop strategic thinking and planning skills.
  • Enhance leadership and team management capabilities.
  • Improve understanding of market dynamics and customer behavior.
  • Equip leaders with advanced digital marketing skills.
  • Foster innovation and creativity in marketing strategies.
  • Measure and analyze marketing performance effectively.

PROGRAM STRUCTURE

Duration: 6 weeks
Format: Online and In-Person Sessions
Modules: 6 Comprehensive Modules


MODULE BREAKDOWN

Module 1: Strategic Marketing Leadership

Objective: Develop strategic vision and align marketing strategies with business goals.

Topics:

  • Understanding the role of a marketing leader.
  • Strategic marketing planning and goal setting.
  • Market research and competitive analysis.
  • Aligning marketing strategies with business objectives.

Activities:

  • Case studies on successful marketing strategies.
  • Group discussions on strategic alignment.
  • Strategic planning exercises.

 

Module 2: Customer-Centric Marketing

Objective: Place the customer at the center of all marketing efforts.

Topics:

  • Developing customer personas and segments.
  • Customer journey mapping and optimization.
  • Personalization and customer experience.
  • Gathering and utilizing customer feedback.

Activities:

  • Persona development workshops.
  • Journey mapping exercises.
  • Analyzing customer feedback and data.

 

Module 3: Digital Marketing Mastery

Objective: Enhance digital marketing skills and leverage digital channels effectively.

Topics:

  • SEO and content marketing strategies.
  • Social media marketing and engagement.
  • Email marketing and automation.
  • Digital advertising and PPC campaigns.

Activities:

  • Hands-on SEO and content creation workshops.
  • Social media campaign planning.
  • Email marketing and automation setup.

 

Module 4: Innovation and Creative Thinking

Objective: Foster innovation and creativity in marketing strategies.

Topics:

  • Building a culture of innovation.
  • Creative thinking techniques and brainstorming.
  • Leveraging new technologies and trends.
  • Developing unique value propositions.

Activities:

  • Innovation brainstorming sessions.
  • Case studies on innovative marketing campaigns.
  • Creative problem-solving exercises.

 

Module 5: Leadership and Team Management

Objective: Enhance leadership skills and effectively manage marketing teams.

Topics:

  • Leadership styles and qualities.
  • Building and leading high-performing teams.
  • Effective communication and feedback.
  • Conflict resolution and team dynamics.

Activities:

  • Leadership style assessments.
  • Team-building activities.
  • Role-playing scenarios for conflict resolution.

 

Module 6: Measuring and Analyzing Performance

Objective: Measure the effectiveness of marketing efforts and make data-driven decisions.

Topics:

  • Key performance indicators (KPIs) for marketing.
  • Using analytics tools to track performance.
  • Interpreting data and making informed decisions.
  • Reporting and presenting marketing results.

Activities:

  • Setting and tracking KPIs.
  • Data analysis workshops.
  • Creating and presenting marketing reports.

 

ADDITIONAL FEATURES

1. Guest Speakers: Sessions with industry leaders and marketing experts.

2. Peer Networking: Opportunities to connect with fellow marketing leaders.

3. Personalized Coaching: One-on-one coaching sessions to address specific challenges.

4. Certification: Upon completion, participants receive a Michigan CMO Leadership Marketing Training Certificate.


ENROLLMENT INFORMATION

Eligibility: Marketing managers, directors, and aspiring marketing leaders.
Cost: $2,500 per participant.

AUGUST PROMO!

Sign up your team today, and you will only pay $1500 per participant.

This is an incredible deal, so don’t miss out. Investing in this course not only equips your team with essential marketing leadership skills but also ensures your company’s future success in an increasingly competitive market.

Take advantage of this limited-time offer to provide your team with the tools and strategies needed to excel, fostering a culture of innovation, strategic thinking, and effective leadership.

Don’t wait—seize this opportunity to enhance your team’s capabilities and drive your business to new heights.

ARE YOU READY?

As a marketing leader, you need to be able to inspire and motivate your team, foster a culture of creativity and innovation, and manage conflicts effectively.

Mark Powers, Founder, MICHIGAN CMO

Very best opinions

What Clients Say

Mark is a fantastic, creative, and dynamic individual who will work extremely hard to take your company’s marketing to the next level. Utilize his services with the confidence that you are getting the best.
Reese Serra
Founder & Attorney at The Private Firm
Mark is a visionary who get things done. If you want to partner with someone who makes things happen, it's people like Mark you want to sign an agreement with.
Roger Noujeim
CEO, Quini Wines
It has been a great pleasure to work with Mark on multiple projects over the years. Radical new technologies coupled with innovative applications have seen us deliver exciting solutions for diverse clients. Mark is a inspiring, professional and an inspiring colleague.
Marc Baptista
Founder, CEO The Big Canvas