Michigan CMO

Need a Fractional CMO?

Let’s be real, most companies think their marketing is working because they’re busy or getting likes. .It’s easy to assume your marketing is working, especially when you’re busy, you’re getting engagement, or your brand looks polished. 

Not every business is ready to face the real gaps in their marketing and frankly, I don’t work with everyone and the truth is surface-level wins don’t guarantee business growth. But if you’re ready to finally see what real marketing leadership looks like, get ready, because you’re about to experience something you won’t find with traditional marketing agencies… and you definitely won’t get it from overwhelmed internal resources.

Why a Fractional CMO Might Be Exactly What You Need for Your Business to Grow

In today’s fast-paced and competitive market, businesses need more than just great products or services to succeed. They need a strategic approach to marketing that drives growth, increases revenue, and positions their brand effectively. But hiring a full-time Chief Marketing Officer (CMO) can be expensive and often unnecessary for businesses that don’t require someone in-house full-time. This is where a Fractional CMO comes in.

A Fractional CMO provides high-level marketing expertise on a part-time or project-based basis, giving businesses access to seasoned leadership without the financial commitment of a full-time executive. Whether your company is a startup looking to scale, a mid-sized business aiming to break through growth plateaus, or an established organization needing fresh marketing strategies, a Fractional CMO brings the skills and experience to make it happen.

With a focus on results-driven strategies, a Fractional CMO can assess your current marketing efforts, identify opportunities for improvement, and implement data-backed campaigns that deliver measurable outcomes. From building a cohesive brand strategy to leveraging digital marketing and advanced analytics, they help businesses navigate the complexities of modern marketing while staying agile and cost-efficient.

Moreover, a Fractional CMO brings an outsider’s perspective, offering innovative solutions and unbiased insights to tackle challenges. This fresh viewpoint, combined with expertise in aligning marketing with business objectives, ensures your company’s marketing efforts are impactful and aligned with your growth goals.

If you’re ready to elevate your marketing efforts without the overhead of a full-time executive, a Fractional CMO might be the perfect solution to take your business to the next level.

READY?

Are you tired of flashy promises and underwhelming results? It’s time to cut through the noise. If you’re ready for bold strategies, precise execution, and real growth, you’re in the right place.

Discover real marketing leadership with Mark Powers, Founder of Michigan CMO and Florida CMO. Take a free 60-minute strategy session — no cost, no obligation.

why hire us as your
fractional cmo?

You have a
limited budget

Working with Michigan CMO as your Fractional CMO allows you to have the C-suite expertise without the C-suite price tag. You choose the hours per month that fits your budget.

Your current marketing
strategy isn't working

Let’s seize this moment together, take action, and steer your efforts in the right direction. Stop wasting time and money and move towards success!

You need
results fast

Hiring Michigan CMO as your Fractional CMO offers a distinct advantage – there’s no learning curve involved. You can anticipate swift and effective results.

You're working with junior
marketers or freelancers

We help you get the most out of your team by not only putting together a high level strategy, but also putting the right systems in place for success.

You don't fully understand
your metrics and KPI's

This clarity and insight into your data will empower you to make informed decisions and drive your objectives with greater precision and effectiveness.

You want to
raise money

We have “been there and done that,” and our expertise is at your disposal to guide you through the intricacies of fundraising and collaborating with investors.

Ready to take your companies
growth to the next level?

Very best opinions

What Clients Say

Mark is an absolute powerhouse as a CMO! Creative, dynamic, and always pushing the boundaries, he works tirelessly to take your company’s marketing to new heights. His strategic vision and relentless work ethic make a huge difference. You can trust that when you utilize his services, you’re getting the very best in the business.

Reese Serra Founder & Attorney at The Private Firm

“We thought we needed a new agency. What we really needed was a marketing leader. Michigan CMO stepped in, clarified our strategy, and finally got everyone rowing in the same direction. The clarity and confidence Mark brought to the table changed everything.”

Stephanie R. CEO, Specialty Manufacturing Firm

“Before Michigan CMO, we were doing random acts of marketing. Mark helped us build a real plan, guided our team, and gave us structure. Within 90 days, we saw results — better leads, more consistent messaging, and a marketing engine that actually works.”

David L. CEO, Specialty Manufacturing Firm

FAQ

Great question — no, Michigan CMO is not a marketing agency. We serve as your Fractional Chief Marketing Officer, providing strategic leadership and execution oversight to grow your business profitably. We embed directly into your team to build a full marketing system — not just run ads or manage posts.

A consultant gives you advice. A Fractional CMO gives you a plan — and stays to lead the execution. At Michigan CMO, we don't just hand you a strategy and walk away. We lead your marketing like a true executive, aligning with your business goals and owning the outcome.

Our services are tailored based on your size, growth stage, and goals. We typically work with companies on a monthly retainer model starting around $3,000–$10,000/month, depending on the scope. That includes strategic planning, campaign oversight, team/vendor management, and performance tracking — all led by a senior-level CMO.

It depends on your current marketing maturity and systems. In most cases, clients start to see improved clarity, messaging, and funnel performance within the first 30–60 days. Revenue growth typically follows by quarter 2 as we scale campaigns and optimize your full marketing engine.

We handle both. As your embedded CMO, we lead the strategy and oversee all execution — whether that’s internal staff, outsourced vendors, or resources we help you hire. You’ll never have to chase an agency or wonder who’s responsible again.