Michigan CMO

Executive marketing leadership that's part of your business, not outside of it.

The Embedded Model

Hiring an Embedded Fractional CMO isn't about bringing in another consultant. It's about adding experienced marketing leadership to your executive team. As your Embedded Fractional CMO, I work alongside ownership, leadership, your marketing team, sales leaders, and agency partners to help guide the decisions that shape your company's growth.

Let's Talk About Your Marketing

What "Embedded" Really Means

I don’t disappear after presenting recommendations. I’m actively involved in helping your company execute them.

That means participating in leadership discussions, working directly with your marketing team, collaborating with agency partners, reviewing performance, solving problems, and continually refining strategy as your business evolves.

The goal isn’t simply to build a marketing strategy. It’s to help your company execute it successfully over time.

The goal is to build a marketing organization capable of supporting long-term business growth.

Every week, I’m working alongside your leadership team to evaluate opportunities, discuss priorities, review performance, and make informed marketing decisions.

Together, we focus on questions like:

  • Where should we invest next?
  • Which markets represent the greatest opportunity?
  • Are we attracting the right customers?
  • Is our marketing supporting the business strategy?
  • What needs to change?

Marketing becomes part of executive decision-making rather than something reviewed after the fact.

WORKING ALONGSIDE YOUR TEAM

Marketing strategies only create value when people know how to execute them.

I work directly with your internal marketing team to establish priorities, remove obstacles, provide coaching, and create accountability around the work that matters most.

If you have agency partners, I become their strategic point of contact, ensuring everyone understands the direction, priorities, and business objectives we’re working toward.

The result is one marketing organization working from one strategy.

MEASURING WHAT MATTERS

Marketing shouldn’t leave leadership guessing.

Together, we establish meaningful performance metrics that connect marketing to business outcomes.

You’ll gain greater visibility into what’s working, what’s not, where opportunities exist, and how marketing is contributing to the company’s growth.

The objective isn’t more reports.

It’s better decisions.

READY TO STRENGTHEN YOUR MARKETING LEADERSHIP?

If your company has reached the point where marketing decisions are becoming more important, let’s have a conversation.

We’ll discuss your business, your goals, and whether an Embedded Fractional CMO can help you move forward with greater confidence. Complete the form and below.

Testimonials

Bringing Mark in as our Embedded Fractional CMO gave us something we didn't have before: experienced marketing leadership. He quickly understood our business, challenged our thinking in the right ways, and helped us make smarter decisions about where we were investing our marketing efforts. The result wasn't just better marketing. It was greater confidence in the direction we were taking as a company.

David H. President & CEO | eFund Insurance

Mark approaches marketing like a business executive, not a vendor. Every conversation centered on growth, positioning, customer acquisition, and measurable business outcomes. He became a trusted strategic partner to our leadership team and consistently brought clarity to decisions that impacted the future of the firm.

Reese S. Attorney, Counselor & Founder | The Private Firm

What impressed me most was Mark's ability to see the bigger picture. He didn't jump straight into tactics. He took the time to understand the business, our audience, and where we wanted to grow before building a marketing strategy. That level of leadership made every marketing decision more intentional.

Kevin J. Founder | 239 Presents

Mark became an extension of our leadership team from day one. He helped us prioritize the right opportunities, align our marketing efforts with our business goals, and create a strategy our team could confidently execute. It never felt like hiring an outside consultant. It felt like adding an experienced Chief Marketing Officer.

Jack G. VP of Operations

Working with Mark changed the way we looked at marketing. Instead of reacting to individual projects, we started making decisions with a long-term strategy in mind. He provided the leadership, accountability, and direction that helped connect our marketing efforts to the growth we were trying to achieve.

Sean L. Chief Operating Officer

Why I Started Michigan CMO

Large organizations have access to experienced marketing leadership. Many growing companies don't. Instead, they're often forced to choose between hiring a full-time executive before they're ready or relying entirely on agencies that can execute marketing but aren't responsible for leading it. I created Michigan CMO to bridge that gap. The goal was simple. Give growing businesses access to experienced executive marketing leadership that becomes part of the company instead of remaining outside of it.