Michigan CMO

Is Michigan CMO
the Right Fit?

Not every company needs an Embedded Fractional CMO.

But as companies grow, marketing decisions become
more complex, more expensive, and more important to
the future of the business. That's typically when companies call me.

Let's Talk About Your Marketing

The Companies I work best with

The companies I work with are typically founder-led or privately held organizations generating between $5 million and $50 million in annual revenue.

They’ve moved beyond startup mode. They’ve proven their products or services, are investing in growth, and understand that marketing has become a critical business function.

  • Marketing is already happening.
  • There may be an internal marketing team.
  • There may be agency partners.
  • Campaigns are running.

The opportunity isn’t simply doing more marketing.

It’s providing the leadership needed to ensure every marketing decision supports the company’s long-term growth.

INDUSTRIES I UNDERSTAND

  • Manufacturing & Industrial
  • Automotive
  • Construction & Engineering
  • Professional Services
  • Legal
  • Financial Services
  • Healthcare & Medical Devices
  • Software & Technology

WHERE I TYPICALLY ADD VALUE

Companies usually bring me in when they’re asking questions like:

  • Are we pursuing the right markets?
  • Are we attracting the customers we want most?
  • Is our positioning still competitive?
  • Is our marketing investment producing measurable business value?
  • Does our marketing team have clear priorities?
  • Are our agency partners aligned with our business goals?
  • How do we connect marketing performance to business growth?

Those aren’t marketing execution questions.

They’re marketing leadership questions.

HOW I WORK

When a company hires me as their Embedded Fractional CMO, I become part of the leadership team.

I work directly with ownership and executive leadership to establish the marketing strategy, define priorities, and create a clear direction for growth.

From there, I work alongside your internal marketing team, agency partners, and vendors to execute that strategy, measure performance, and continuously improve it.

I don’t replace your marketing department.

I help lead it.

THIS PARTNERSHIP IS PROBABLY NOT THE RIGHT FIT IF......

This engagement isn’t designed for companies looking for:

  • A freelancer to complete marketing tasks
  • An agency to execute campaigns without strategic leadership
  • A one-time consulting engagement
  • Someone to simply manage vendors
  • Short-term marketing support instead of long-term leadership

The Embedded Fractional CMO model works best when leadership is committed to building a stronger marketing function that grows alongside the business.

What Happens During Our First Conversation?

The first conversation isn't a sales presentation.

It's an opportunity for me to understand your business, your growth goals, and how marketing supports where you're trying to go.

We'll discuss your current marketing efforts, what's working, what's creating friction, and where you believe the greatest opportunities exist. By the end of the conversation, we'll both know whether an Embedded Fractional CMO is the right fit for your business.

READY TO STRENGTHEN YOUR MARKETING LEADERSHIP?

If your company has reached the point where marketing decisions are becoming more important, let’s have a conversation.

We’ll discuss your business, your goals, and whether an Embedded Fractional CMO can help you move forward with greater confidence. Complete the form and below.

Testimonials

Bringing Mark in as our Embedded Fractional CMO gave us something we didn't have before: experienced marketing leadership. He quickly understood our business, challenged our thinking in the right ways, and helped us make smarter decisions about where we were investing our marketing efforts. The result wasn't just better marketing. It was greater confidence in the direction we were taking as a company.

David H. President & CEO | eFund Insurance

Mark approaches marketing like a business executive, not a vendor. Every conversation centered on growth, positioning, customer acquisition, and measurable business outcomes. He became a trusted strategic partner to our leadership team and consistently brought clarity to decisions that impacted the future of the firm.

Reese S. Attorney, Counselor & Founder | The Private Firm

What impressed me most was Mark's ability to see the bigger picture. He didn't jump straight into tactics. He took the time to understand the business, our audience, and where we wanted to grow before building a marketing strategy. That level of leadership made every marketing decision more intentional.

Kevin J. Founder | 239 Presents

Mark became an extension of our leadership team from day one. He helped us prioritize the right opportunities, align our marketing efforts with our business goals, and create a strategy our team could confidently execute. It never felt like hiring an outside consultant. It felt like adding an experienced Chief Marketing Officer.

Jack G. VP of Operations

Working with Mark changed the way we looked at marketing. Instead of reacting to individual projects, we started making decisions with a long-term strategy in mind. He provided the leadership, accountability, and direction that helped connect our marketing efforts to the growth we were trying to achieve.

Sean L. Chief Operating Officer

Why I Started Michigan CMO

Large organizations have access to experienced marketing leadership. Many growing companies don't. Instead, they're often forced to choose between hiring a full-time executive before they're ready or relying entirely on agencies that can execute marketing but aren't responsible for leading it. I created Michigan CMO to bridge that gap. The goal was simple. Give growing businesses access to experienced executive marketing leadership that becomes part of the company instead of remaining outside of it.